There’s No Crying in L & D!

Steve Martin once responded to a drunk heckler, “Ah, I remember my first beer.”  I wonder if he remembers his first heckle as well. I sure do. My first serious one, that is. I was much younger, in a sales presentation exploring the virtues of “Value versus Price.” Although I’d been a successful salesperson for years and had done a version of this session a few times, an experienced attendee Just. Wasn’t. Having. It. They were loud. They were disruptive. They were convinced and challenged every concept I presented. Continue reading “There’s No Crying in L & D!”

Advertisement